A crucial aspect of any company’s success is good communication.
From hospitals to department stores to office buildings, clear communication is a necessary part of any space's functionality, and the installation of digital signage can vastly improve communication levels both within and outside the company.
A digital sign catches the eyes of almost everyone, so signs are much more likely to reach a wider audience. With many technological advancements made in recent years, digital signs are more common and easier to use than ever before.
Here are a few ways digital signs can aid in both internal and external communication.
Customization
One of the best parts about digital signs is that they can change with ease. They allow for more flexibility and freedom, as compared to printed posters, letterboards, or window clings, which can quickly become inaccurate. Digital signage can be very versatile, displaying almost any type of content, from a still image to a video, weather widgets to scrolling tickers.
It is also important to think about who your audience is and where the sign is located when deciding on content for your digital sign. The more relevant the content is to your specific audience and location, the more likely they are to actively engage with the content.
For example, if your digital sign is in a common area or lobby, the primary audience will most likely be visitors who are curious about the building. Directional or wayfinding signage would be ideal for this location, as well as any building announcements, like operating hours, contact information, or safety messages. Save internal announcements and company goals for the staff room digital displays.
Internal Announcements
If you have trouble keeping your employees informed when it comes to changes or company protocols, consider putting updates on a digital sign in slideshow form. This is especially helpful if you have a large number of employees or multiple locations. Announcements can be updated quickly from one computer to reach everyone that same day, saving the company time and money long-term. With a digital display, you'll save on ink, paper, and time spent distributing handouts.
You could also let employees know about an upcoming pizza party, milestone anniversary, holiday closure, or seasonal sale, for example. A digital sign in the employee break room can display this information quickly and easily, so they remain in the know.
A digital display could also be useful for motivational notes if you think the team needs a pick-me-up or extra incentive to reach a goal. Daily digital notes are an easy way to implement a morale booster within your company.
Effortless Navigation
In multi-tenant buildings, large retail centers, or expansive headquarters, a digital directory is an excellent tool that can help visitors and new employees quickly find what they are looking for.
Old-fashioned nameplates or letterboards can be a bit bothersome, especially if a tenant leaves or a department is rearranged. Changing out physical signage can add to labor, repair, and material costs, especially when you run out of E's for that letterboard or a nameplate accidentally removes part of the wall in the replacement process.
Retention & Recall Rates
Digital signage has a way of capturing people’s attention in a way that a printed sign can not, mainly due to its bright and colorful screen, background movement, or clever transitions. These screens can help increase a viewer’s awareness of and engagement with the content displayed. According to a study by Arbitron, roughly 135 million teens and adults see digital signage displays each week. That's a lot of potential eyeballs looking at your display!
When reading or watching a digital sign, a person’s recall and retention rates from viewing the content increase. In that same study by Arbitron, 47% of Americans who remember seeing the digital sign also remember what was on the display.
Cohesive branding is crucial for any company, and digital signs can significantly simplify this task. Printed signs can be difficult and pricy to update, especially if a company decides to rebrand or edit old content. However, on digital displays, content and branding can be more consistent and frequently updated. This encourages brand recognition and, more importantly, trust among viewers.
To update from printed signage or a letterboard to digital signage, contact Nexus Technology Partners to explore your options and see what we can do for you!